Author: Meenaz

  • The Impact of Gamification on Casino Engagement

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    Artificial intelligence (AI) is revolutionizing the casino sector by enhancing operational efficiency and improving customer experiences. In 2023, a document by Deloitte highlighted that AI technologies could raise revenue by up to 30% for casinos that effectively adopt them.

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    AI is being employed for various purposes, including customized marketing, customer service chatbots, and fraud recognition. For example, casinos are utilizing AI models to evaluate player data and customize promotions to individual preferences, thereby boosting engagement and loyalty. For more details on AI in the gaming field, visit The New York Times.

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    Одной замечательной фигурой в области лояльности азартных игр является Джим Муррен, бывший генеральный директор MGM Resorts International, который взял на себя ключевую роль в обновлении программ лояльности. Под его руководством MGM дебютировал в системе Mife Life System, которая сочетает в себе игровые и досуг. Вы можете узнать больше о его проектах на его LinkedIn Profile .

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